Question: Is consolidation through acquisition an opportunity in the widget industry?
Approach: Webster Pacific first analyzed and gained clarity about precisely how this business was defined, in terms of both product and geography. Because of transportation costs and raw material availability, the market for widgets was split between the Eastern and Western US. Given that the client was in the Western US, Webster Pacific analyzed all the players in the Western US market.
Result: Webster Pacific found that the Western US presented a unique opportunity for one company to become an industry leader through acquisition.